YOURGB rebrands as YourScene

YOURGB, the award-winning, Edinburgh-based experiential design and event-production collective, is today unveiling its new brand, YourScene.

The move marks 15 years in business and a deliberate evolution from a founder-led venture into a multidisciplinary creative team designing immersive experiences across the UK and internationally.

Founder and director, Gilly Bain, launched the business 15 years ago, aged 25, from her grandmother's spare room in North Berwick, after her grandmother gave her £3,000 to get started.

Today, YourScene has a team of 17 people. Clients include Sony Music, Disney+, Hendrick's, Penguin Books, TSB, Netflix, Monkey Shoulder, NBCUniversal, Helly Hansen, Johnson & Johnson, P&O Cruises and The R&A.

The business has made a series of senior appointments, including Amy Coultate, head of events, steering the team operations; Kimberly Barr, head of client partnerships, leading business development and client growth; and Louis Matthewman, senior experience designer and luxury events specialist, helping drive the collective's expansion into the luxury sector.

Gilly said: "This felt like the right moment to evolve. What started in my grandma's spare room with her £3,000 gift has grown into something far bigger than me. Today, we're a team of 17 incredibly talented creatives, producers, strategists and technical specialists, delivering immersive experiences all over the world, and our name needed to reflect that.

“YourScene captures who we are today – a collective of people who care deeply about creating experiences that bring people together, make them feel something and leave a lasting impression. While the name is changing, the values that got us here absolutely aren't."

"The events industry has changed enormously over the last 15 years, but one thing remains true: people crave connection. In a world where so much happens through screens, the most powerful brands are creating experiences that people can step into, be part of and genuinely feel.

“We've built our reputation on combining creativity with exceptional delivery, and we're incredibly excited about what comes next. We have an amazing team, ambitious plans for growth across the UK and internationally, and a clear vision for the kind of experiences we want to create. This feels less like a rebrand and more like the start of our next chapter."

www.yourscene.co

Photography: Marc Millar Photography, of Gilly Bain