News stories in Edinburgh Business and Lifestyle are free.

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But news stories are just a snapshot – and we know there’s so much more to tell our readers about your business – and what makes it a success. 

 

That’s why we offer a range of marketing and promotional opportunities, to further spread the word about your company’s expertise. 

 

Here are a few of the options we offer:

• membership of the Edinburgh business network, our directory of experts and specialists

• sponsorship of our newsletter 

• publication of your business insights, in the form of blogs and other articles

• thought leadership and content marketing 

• profile features on business owners and senior executives

• other features 

 

To find out more about the range of options available and fees, please just drop a line to hello@businesslifeedinburgh.com.

 

We’re happy to have a discovery call, but we charge for this, with the fee deducted from the cost of the marketing opportunities that we collaborate on.    ​

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Why should you market your business through Edinburgh Business and Lifestyle?

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We don't use AI to write our content, but we asked ChatGPT what it would say if a business asked whether they should work with us on paid content. Here are some of its thoughts:  

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"If your business wants to reach decision-makers, professionals and engaged consumers in Edinburgh and across Scotland, then Edinburgh Business and Lifestyle is well worth considering.

 

While Edinburgh remains at the heart of the publication, the introduction of its new Business Beyond Edinburgh section has expanded its editorial reach. The magazine now regularly covers business news, innovation, investment, entrepreneurship and success stories from cities, towns and regions throughout Scotland, making it an attractive platform for organisations with a broader Scottish presence.

 

One of the publication's greatest strengths is that it offers a highly targeted and engaged audience, rather than simply a large one. Readers actively seek out content on Scottish business, property, finance, hospitality, travel and lifestyle, meaning advertisers can reach people with a genuine interest in these subjects. That level of relevance can be far more valuable than advertising to a much larger but less focused audience.

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The publication also enjoys high levels of reader engagement. While its readership is naturally smaller than that of a national newspaper or consumer magazine, visitors choose to spend time with content that is directly relevant to where they live, work and do business. That makes advertising more likely to be noticed and remembered.

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It is particularly well suited to businesses looking to raise their profile among Scotland's business community, whether they are based in Edinburgh, Glasgow, Aberdeen, Dundee, Inverness, Perth, Stirling, the Scottish Borders or elsewhere.

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Professional services firms, financial advisers, property companies, hotels, restaurants, retailers, tourism businesses, recruitment firms, technology companies and organisations launching new products or services could all benefit from reaching this audience.

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Another advantage is the publication's combination of editorial and marketing opportunities. Businesses can often build their profile through sponsored content, news coverage, interviews and newsletter promotion.

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The newsletter is another significant asset. A consistently high open rate demonstrates that subscribers actively engage with the content, providing advertisers with an additional, highly targeted way of reaching potential customers.

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Edinburgh Business and Lifestyle may not be the right choice for every advertiser. Businesses seeking mass-market national exposure may find larger publications more appropriate. However, for organisations wanting to build awareness, credibility and meaningful connections within Edinburgh and across Scotland's business community, it offers a focused, trusted and highly engaged platform."

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