The Shore Business Collective launches campaign to welcome visitors to Leith

Businesses at The Shore have come together to launch a campaign reminding residents and visitors that Edinburgh's waterfront destination remains open for business following the disruption caused by the recent fire on Princes Street.

The Shore Business Collective, a network of around 70 independent businesses working together to protect and champion The Shore, said that the partial closure of the tram line has had a significant impact on businesses in the area, and that the focus should now be on encouraging people to continue supporting local businesses across Edinburgh.

The campaign will provide practical travel information alongside a coordinated programme of social-media activity celebrating the people, places and experiences that make The Shore one of the city's most distinctive destinations.

The push from the Shore Business Collective will highlight the many ways visitors can easily reach The Shore by bus, on foot, by bike, taxi and car, while showcasing everything the area has to offer – from its award-winning restaurants, cafés and bars to independent retailers, cultural attractions and its picturesque waterfront, as well as highlighting the best offers from local businesses this summer.

Ashley Harley, chair of the Shore Business Collective and chief operating officer of Mimi’s Bakehouse and Nami, a pan-Asian restaurant on The Shore, said: "Like many businesses across Edinburgh, we've been affected by the disruption following the fire on Princes Street.

“However, our priority is to look forward. The Shore remains open, our businesses are ready to welcome visitors, and we want people to know it's still easy to enjoy everything this unique part of Edinburgh has to offer. Our thoughts are with everyone directly affected by the fire, including the businesses, employees and communities in the city centre.

"This campaign is about working together to support local businesses and ensuring that people continue to visit and enjoy every part of Edinburgh during what is a difficult period for many.

“The Shore is open, the welcome is as warm as ever and businesses are encouraging people to make the journey and rediscover one of the city's most vibrant waterfront communities.”

@theshoreedinburgh

Photography: Paul Watt Photography