Launch of Buell Recruitment
Buell Hospitality has announced the launch of Buell Recruitment, a new specialist recruitment division focused on senior leadership and management appointments across the hospitality industry.
The new venture marks a return to the recruitment sector for Buell Hospitality chief executive, Roddy Watt, who founded and built Berkeley Scott into the UK’s leading hospitality recruitment business before floating the company on AIM, in 2004.
Joining him to spearhead the new division is Joyce Frankish, appointed director of recruitment. Joyce brings extensive experience in senior hospitality recruitment, most recently leading management recruitment in Scotland for Berkeley Scott.
Previously, she headed up management recruitment at Xpress Recruitment, working alongside founder Paul Wilson before that business was acquired by Berkeley Scott.
Buell Recruitment will initially focus on Scotland and the north of England, specialising in senior executive and management appointments across hotel operations; food and beverage; sales and marketing; revenue management; finance; human resources; and other key business functions.
The new division will draw on Buell Hospitality's established relationships with independent hotel owners and operators, its growing Buell Connect community and a national network of some 60 specialist business-partner companies, providing access to both recruitment opportunities and potential candidates.
It will also undertake project recruitment assignments for hospitality businesses requiring multiple appointments, offering a flexible, commercially competitive approach to recruitment fees and guarantees.
Roddy said: “Recruitment is very much in my blood. I spent 25 years building Berkeley Scott, and I know first-hand from this experience, and more recently from launching Highland Coast Hotels, just how important finding the right people is to the success of any hospitality business.
“The industry continues to face significant challenges in attracting and retaining talent, particularly at senior-management level. We believe there is a real opportunity to bring a fresh, highly personalised and commercially sensible approach to this market.
“What makes this particularly exciting is the combination of Joyce’s outstanding recruitment experience, my own background in the sector and the considerable reach of the Buell Hospitality network. Through our relationships with hotel owners, operators and our extensive community of specialist business partners, we are exceptionally well placed to identify talent and opportunities.
“Our ambition is clear: to establish Buell Recruitment as Scotland's leading specialist hospitality-management recruitment business, before taking that success across the rest of the UK.”
Joyce added: “Having spent my career working with hospitality businesses and candidates across Scotland, I understand the importance of building long-term relationships and finding individuals who are not just capable of doing the job, but are genuinely the right fit for the business.
“Buell’s established industry connections, combined with our specialist knowledge and a genuinely flexible approach, give us a fantastic platform from which to build something different. I’m very much looking forward to driving this new enterprise.”

Pictured: Joyce Frankish, director of recruitment




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