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First Mortgage and Moneybox announce strategic partnership
Mortgage broker, First Mortgage, part of the award-winning Mortgage Advice Bureau, has announced a strategic partnership with digital wealth manager, Moneybox.
The UK mortgage broker has a strong presence in Scotland, with 150 advisers, including 25 in Edinburgh.
The two companies aim to make homeownership more accessible, transparent and achievable for first-time buyers and home movers across the UK. The goal is to give more people access to expert mortgage advice, powerful digital tools and clear, practical guidance, providing tailored support to help navigate today’s complex housing market.
The partnership also addresses the need for clear, trustworthy support and guidance throughout the homebuying journey – from saving for a deposit, to securing a mortgage and moving into a new home.
Alex Hayman, director of strategic growth at Moneybox, commented: “Since launching in 2021, the Moneybox mortgage service has gone from strength to strength, reaching profitability and earning industry recognition for digital innovation and service excellence. This partnership marks a positive next step for the business, unlocking greater opportunity for our customers and our colleagues.
“Customers will continue to receive the same five-star support from the same trusted team, now enhanced with access to more than 12,000 mortgage deals across more than 90 lenders, including exclusive offers, all within the Moneybox app.
"They can save for their deposit, use helpful tools and calculators, access impartial, fee-free mortgage advice from First Mortgage and receive dedicated support from a personal broker and case manager. Together, we’re making the home-buying journey simpler, more accessible, and fully integrated – from first step to doorstep.”
Edinburgh-based Ian McGrail, chief executive of First Mortgage added: “Moneybox has built a vibrant, highly engaged community of future homeowners, many of whom are just beginning to envision their first property. At First Mortgage, our role is to transform those dreams into reality. We’ll guide them from that very first conversation all the way to moving in – and beyond – with expert advice, market insight and complete transparency.
“Partnering with Moneybox means we can connect with customers at the very start of their home-buying journey, backed by a brand they already trust. By combining Moneybox’s award-winning digital engagement with our hands-on expertise, we’re creating a best-of-both-worlds experience – digital convenience with human reassurance.”
Gareth Herbert, distribution director, Mortgage Advice Bureau, commented: "This collaboration allows us to connect with future homeowners right from the crucial early stages, resulting in a pipeline of more educated and prepared customers.
"The combination of Moneybox's innovative digital platform and First Mortgage's human expertise is vital; it not only empowers our network to support aspiring buyers more confidently and efficiently, but also significantly strengthens our market-leading proposition."
Photography: Moneybox, of Alex Hayman
