Feel Good Comms launches new brand-visibility tool
- By editor
- 15 hours ago
- 2 min read
Leith-based communications agency, Feel Good Comms, has launched a new visibility-review tool designed to help businesses understand how, where and how often they show up in front of their target audiences.
Designed to deliver insights to build highly effective communication and marketing strategies, the tool analyses a brand's total digital footprint. This includes tracking brand visibility within AI platforms, including Gemini and ChatGPT.
Recognising that AI is now a critical channel for all businesses, the new tool from Feel Good Comms runs searches to calculate a business's share of voice in AI summaries.
A key feature of the visibility-review tool includes an AI share-of-voice analysis, evaluating how brands are summarised and presented by leading AI tools and mapping how search results change based on localised and national queries.
It also identifies which other businesses are being discovered, analysing how competitors show up online and within AI summaries. In addition, it explores Google ratings and identifies the critical relationship between customer reviews and wider brand coverage.
Alongside the comprehensive report, Feel Good Comms provides actionable recommendations to improve performance for long-term business gain.
Chris Batchelor, founder of Feel Good Comms, said: "The landscape of search and brand discovery continues to change, and quickly.
“It is no longer just about where you rank on a traditional search-engine page, it’s also about how and if AI tools summarise your brand, and what your digital reputation says about you.”
Explaining why he has built the review tool, Chris added: “When we work with a business we want to stop guessing and start knowing. By understanding where a business appears online, how often it shows up and how the brand is perceived, we can build communications strategies that work and deliver long-term commercial success."
Feel Good Comms is offering businesses a complimentary initial report.
