Feel Good Comms expands team following continued growth
- By editor
- 7 hours ago
- 2 min read
Leith-based communications agency, Feel Good Comms, which launched in January this year, has announced the new hire of account executive Nilufer Aumeerally, following a period of continued growth.
Nilufer joins the agency following the completion of her university studies and a recent placement at The Guardian. As part of her internship there, she worked in the newsroom and the multimedia department, pitching ideas and seeing how daily news podcasts are produced and published.
The agency's expansion also follows the recent launch of its brand visibility tool. The new service was developed as Feel Good Comms has seen an increasing number of brands looking for strategic guidance on how they show up and rank in AI-generated summaries.
This latest hire marks a significant milestone for the agency, which launched earlier this year with a mission to help businesses create communications that not only perform and reach business objectives but also make people feel good.
The addition of Nilufer continues an exciting growth trajectory for the Leith-based agency, which has already enjoyed a successful launch, working with over 24 businesses to date, across PR, social media and events.
Founder and managing director, Chris Batchelor, said: “We feel incredibly lucky to have Nilufer join us, especially given her background and recent experience at The Guardian.
“Breaking into the communications industry is really difficult for people seeking to start their careers at the moment, and we are passionate about changing that by creating as many opportunities for trainees and junior talent as we can.
“It’s been a brilliant year for Feel Good Comms. We’re already working with some incredible brands and delivering fantastic results for our clients. We’ve also moved into our new office at Clockwise in Leith, expanded the team and launched our brand-visibility tool to help clients navigate the new AI landscape – but we’re only just getting started and excited to see what the future holds.”
Pictured: Nilufer Aumeerally
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