ESPC confirmed as the first-choice property source for local buyers and sellers
- By editor
- 7 hours ago
- 2 min read
Partner news
Independent market research has confirmed that ESPC is the preferred property portal of choice for local buyers and sellers, reinforcing its position as the most trusted and effective platform for those looking to buy or sell a home in Edinburgh, the Lothians, Fife, the Scottish Borders and Dumfries & Galloway.
A survey of over 550 local buyers and sellers revealed that espc.com is where most buyers would go first to find a property to buy, with 29 per cent of respondents naming the property-marketing company as their first port of call, compared to 25 per cent for Rightmove.com and 18 per cent for Zoopla.com.
Overall, espc.com was the most common source for buyers to use during their property search, with 75 per cent of buyers saying they would use it as part of their process, compared to 71 per cent for both Rightmove and Zoopla.
The research revealed that sellers also value ESPC’s offering above that of competitor property platforms. More than three quarters (77 per cent) of sellers said that they’d like to see their property marketed on espc.com, compared to 70 per cent for Rightmove, 57 per cent for Zoopla and 42 per cent for S1 Homes.
In addition to this, 38 per cent of respondents said they view espc.com as their first choice for where they’d like their property to be marketed, well above the closest competition of 22 per cent for Rightmove.
ESPC’s monthly magazine and its property lounge on Edinburgh’s George Street were also mentioned as preferred avenues for marketing by around one in five sellers.
Chief executive, Paul Hilton said: “ESPC is dedicated to being a local service, rooted in the communities we serve, but offering an experience that feels as slick and seamless as that of a national brand.
“Across the business, we’ve worked incredibly hard to build a platform that’s tailored to what our customers need, and together with our membership of 110 ESPC solicitor estate agents, we are so proud to be offering a service that’s clearly meeting those needs.
ESPC celebrates its 55th anniversary this month, and what could be a better gift than knowing that after more than half a century in business, we remain the portal of choice for home buyers and sellers in our key locations?”
Pictured: Paul Hilton, ESPC chief executive
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