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Throughout August, the Summerhall courtyard will experience a Nordic ‘takeover’.
Lonkero, a brand of Finnish 'long drink', the national drink of Finland, has transformed the venue into a visual and social hub, in collaboration with local artist Ross Blair.
Ross, of TrenchOne Industries, an Edinburgh-based art and technology studio, and Lonkero, have created an immersive Finnish experience – blending art, flavour and Fringe spirit – where festival-goers can enjoy pints of the fruity long drink, available on draught.
Lonkero is also donating £1000 towards Summerhall’s fundraising (which to date has attracted more than £24,000). In addition, for every pint of Lonkero served throughout the Fringe, the brand will donate 25p to Summerhall – directly supporting the venue’s programme of independent arts and performance.
Joe Harris, co-founder and director of Lonkero, said: “Summerhall is everything we love about Edinburgh – creative, bold and proudly independent. Lonkero is all about community and eccentricity: it belongs here. From supporting artists and performers to transforming one of the city’s most loved venues, this is more than a brand activation – it’s a love letter to community and creativity.
Ross Blair, founder and creative director of TrenchOne Industries added his thoughts on the collaboration: “We wanted to create something that captures the energy of the Fringe, while nodding to Lonkero’s Nordic roots. It’s a mash-up of urban texture, playful geometry and social space – something that invites people in, sparks curiosity and gives them a place to connect at the creative institution that is Summerhall.”
Sam Gough, chief executive of Summerhall Arts said: “We champion innovation and creativity across all art forms, and our ethos continues with this partnership. It comes at a pivotal point for us, as we continue to support and develop the arts in Edinburgh. So, we will be encouraging all of our wonderful customers, and artists across the Fringe and beyond to help us by enjoying Lonkero, responsibly of course.”
Photography: Mike Wilkinson, of Ross Blair
