Two new senior hires at Edinburgh public-relations agency

Nov 13

2 min read

Holyrood PR has strengthened its senior team with the appointment of two communications professionals from a fellow Edinburgh agency.

The move sees Annie Diamond and Roddy Scott join the firm, following a record year of growth. Both bring decades of experience across journalism, higher education, events and agency leadership.

Annie joins as associate director, following six years in a leadership role at another PR agency, where she led award-winning campaigns. She will also continue to work one day a week in a freelance capacity for Heriot-Watt University.

She said: “Holyrood PR has always stood out for its clarity of purpose and genuine storytelling ethos. There’s an honesty and warmth to the way the team works that instantly appealed to me. I’m excited to bring my experience to such a creative, ambitious agency.”

Roddy joins as senior associate, bringing a career that bridges broadcast journalism, live sports-events-entertainment production, film production and communications. A former STV reporter and presenter, he later combined freelance broadcasting with a 10-year stint as the live match host and stadium announcer at Murrayfield. He moved into PR in 2022.

He explained: “Storytelling has been at the core of everything I’ve done – whether that’s in front of a camera, behind a microphone or now in PR. Holyrood PR’s ability to make stories accessible and authentic really resonated with me. It’s a team that understands how to make communication human.”

Deputy managing director, Chris Fairbairn, added: “Annie and Roddy bring a depth of experience that will immediately strengthen our team. Both have built impressive careers shaped by curiosity and creativity, which fits perfectly with how we work here.

“We’ve just come through our strongest year yet amid a challenging landscape – one defined by growth, new ideas and brilliant client results.

“As we embrace new technologies like AI, we’re also holding firm to what it is that defines our agency: finding the human heartbeat in every story and helping organisations share that with the world.”

The agency has recently added new contracts with BRAID UK, COSLA, Chest Heart & Stroke Scotland, Homeless Network Scotland and Greenspace Scotland.

It has also welcomed Alison Kelly as office manager, who joins from a local law firm. Alison replaces long-serving colleague Linda Malone, who is retiring after many years helping shape the agency’s operations.

Founded in 2002, Holyrood PR has grown to a team of 13. Its services include award-winning media relations, digital storytelling, public affairs and stakeholder engagement for clients including Scottish Water, Cala Homes, Scottish Fishermen’s Federation, Business Stream and Mackie’s of Scotland.

www.holyroodpr.co.uk.