Dayshape partners with Laurel to help professional-services firms
- By editor
- 4 days ago
- 2 min read
Edinburgh-based Dayshape, an AI-powered resource-management platform, has partnered with Laurel, a platform for professional services, to help firms identify and eliminate revenue ‘leakage’.
The partnership brings together the firms’ expertise, to give businesses a clearer view of how work is planned, delivered and billed across the organisation.
Laurel automatically captures work activity across meetings, emails, documents and digital workflows, reducing reliance on manual time entry and improving the accuracy of operational and financial data.
The data feeds directly into Dayshape’s real-time resource planning, enabling firms to make smarter decisions around staffing, profitability, pricing and delivery risk, before issues impact the bottom line.
Where some scheduling tools assign the best available person to each role one at a time, Dayshape's AI evaluates the entire organisation simultaneously, identifying the optimal allocation across all engagements. Laurel automatically records professional time and generates accurate work intelligence that firms can use to bill precisely and manage engagements more profitably.
By connecting how work is planned with how it is performed, firms can make decisions based on real project performance rather than on incomplete timesheet data.
Dayshape research, of over 400 senior leaders, has revealed that nearly half (42 per cent) of professional-services firms missed revenue targets last year, while only 25 per cent of leaders say they feel confident in their organisation’s ability to plan long term.
Matt Cockett, Dayshape chief executive said: "What Dayshape does so well is to provide a forward-looking view of a business enabling companies to plan optimally and course correct as they go. Laurel ensures every minute of work is captured accurately, without adding any extra effort for teams.
“We know that time data in professional services has historically been difficult to manage. Laurel’s technology means that it doesn’t need to be – which is exactly why this partnership makes sense.”
Ryan Alshak, chief executive and co-founder of Laurel, added: "Most firms know they have a data problem. They just don't know how bad it is until they fix it. Laurel gives firms an accurate picture of how time is actually being spent and what it's producing. Connecting it with Dayshape's scheduling and revenue engine means customers finally have the planning layer and the execution layer talking to each other."
Dayshape launched in Edinburgh in 2013 and has 92 employees in the city.

Pictured: Matt Cockett, Dayshape chief executive



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